What's Going On At Vimeo?
We've spotted Vimeo in the news several times over the last few weeks making some bold moves to compete as a global video provider.
First, Vimeo announced that it's joining its competitors, Facebook and YouTube in adding support for 360 degree video to their platform.
"We want all creators to feel empowered, start experimenting with new 360 techniques, and begin sharing insights," Vimeo stated on their blog. "The more we can delve into your wondrous videos, the more we can all find inspiration, and usher in the new standard for incredible storytelling."
Next, in a move to gear up for the launch of their subscription VOD service, Vimeo hired Alana Mayo, previously VP of production at Paramount Pictures, as VP and head of original content development, as reported by Vartiety. They also hired two other execs to round out the content team: Kesila Childers, previously VP of digital media at Bunim-Murray Productions, as director of content development; and Kelly Miller, formerly with Hulu, as director of content acquisitions.
While Vimeo hasn’t revealed a timeline or other details for their proposed subscription VOD offering, investors are buzzing that the company believes it can launch a compelling, Netflix-style service “at a fraction of the cost of other major competitors by virtue of the audience and content benefits conferred upon Vimeo through our existing marketplace.”
With all these hires, Vimeo hopes to make use of the fact that many talented filmmakers already use Vimeo as their video platform of choice. As an example, the creators of the web series High Maintenance first shared their show through Vimeo before receiving a pair of development deals, first from Vimeo and then from HBO.
“We’re going to spend real money on programming for the first time ever and put real marketing money behind it,” Levin told Bloomberg back in January. “Everyone else is already shopping at Vimeo to find the next talent. We ought to be doing it ourselves and doing it better.’’
It's clear with recent moves that Vimeo is looking to expand their user base in 2017, and we'll keep you posted as changes roll out.
You can read more on the Vimeo Blog about why their 360 Video update is awesome and how to upload this new style of video.
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