What’s better than 1 Go Pro Camera shooting the action you want to capture? Strapping 6 Go Pro cameras together to capture all the action happening in EVERY direction … it’s called 360-Video, and it’s about to become your new best friend.
GIVE IT A TRY …
Play the video below of footage from our trip to Torrey Pine’s to film the Farmer’s Insurance Open and Shaffer Hospitality Tents. Once the video starts playing, use your desktop mouse to move around the video screen.
This new way to create engaging content is a bit hard to conceptualize at first, and often gets confused with other forms of visual content like Virtual Reality. We took a moment to address some of the most frequent questions we receive about this emerging video technology.
WHAT IS 360-VIDEO?
This technology, also known as Immersive Video, is content shot in any environment where the camera captures every direction at the same time. This creates a spherical view of the space that can be moved around when viewed on any device with a touchscreen or mouse. Typically you see people viewing 360-video on a phone or tablet where the device can physically be moved in order to rotate around the video.
There are still a few issues with 360-degree video as the technology continues to develop. For example, the stitching is not always seamless. So if having top quality footage is critical for your project, you may want to consider a larger-scale VR solution.
WHY WOULD I USE 360-VIDEO?
This technology gives content creators the chance to visually demonstrate a large space or object that would ordinarily take a lot of images and explaining to properly show. These days, it doesn’t make sense to 3D model an entire golf course, or construction site, when a simple 360-video puts the viewer right in the middle of the action.
IS THIS A SUBSTITUTE FOR VIRTUAL REALITY?
No, and this is a common misconception. While VR works for 99% of projects where you want to create a visual experience, it’s not always cost effective to build exactly what you imagine. VR can often take weeks of work to assemble properly, where a 360-Camera Rig can take the same shot in minutes. Creating 360-video is a simpler process because the content of the room or space is taken all at once. You can capture a 3-minute video in 3 minutes, instead of waiting weeks for an edited VR product. In the right situation, this can be both time and cost effective.
IS 360-VIDEO EXPENSIVE?
It can be if you look to purchase your own equipment, but that’s why you work with a video partner like Abstract Media. We have the latest GoPro gear that sets up quickly, and takes high-quality footage. We also have a team of editors who have in-depth experience with “stitching” shots together. This is the process of aligning the seams between the end of footage shot on one camera, and the beginning of footage shot on another. This is an intricate process, and if not done correctly, could lead to your CEO’s body attached to your Marketing Director’s face.
WHAT WOULD I DO WITH A 360-VIDEO IF I HAD ONE?
Thanks to the recognition of 360-video by sites like YouTube and Facebook, it is now easier than ever to embed this type of content on your website, and share it with your online network. A short 360-video experience can make even the smallest brand look quite tech savvy.