OCULUS VR GEAR LOOKS SEXY, BUT CONTENT IS STILL WHAT MATTERS MOST

With all the buzz this week about the new release from Oculus, it’s easy to get caught up in the flashy hardware that makes Virtual Reality look sexy. Once you strap that gear on, however, professional-looking VR content becomes the key to captivating people. What makes VR content good? A lot of the same principles in telling any great story …

DEFINE YOUR MESSAGE 
When you have something to say, the best place to start is with defining what that is. When you Know your story, and have a clearly defined message, you don’t run the risk of making content about nothing. This also keeps you from leaving your viewers feeling underwhelmed.

CREATE A GOAL FOR YOUR CONTENT 
Once you know what you want to say, how do you want people to react? Defining a goal for your content, will help you plan what your audience should do after they finish viewing your VR content. You have their attention, what do you want them to do?

KNOW YOUR AUDIENCE
Pick an audience for your content, because not everyone speaks the same way. If you know who you’re talking to, you know how to speak to them.

PLAN EACH SHOT 
If you have a story in mind, what does it look like? By sketching out each frame like an individual art board, you ensure the entire piece of content is pleasing to the eye.

DON’T OVER-COMMIT YOURSELF … OR YOUR TEAM
If this sounds like too much, don’t waste your money trying to do it yourself. Hire a professional team with a portfolio of work to show you. Then, once you settle on the right team, use these check points as a guide to getting the work done right.