Augmented Reality will bring Construction Industry into the Future


We’ve written before about the basic differences between Augmented Reality (AR) & Virtual Reality (VR), and how those differences give each technology their own place in the content game. VR offers many great possibilities for creating content that takes the viewer completely out of their current environment, to help them see something unimaginable. However, in this article, we’d like to focus on the real-world content opportunities that lie within AR … especially for the Construction and Architecture Industries.

Augmented Reality works by overlaying stunning virtual data and imagery onto an existing physical space or object. A very basic example lies in professional football. If you ever caught a game on TV and viewed the enhance lines on the field marking the downs, then you’ve experienced AR. If you take the idea of overlaying graphics on a physical space, and apply them to a construction site, imagine creating an AR experience that renders a completed building (or step-by-step phases of construction) on any screen pointed towards the work zone.

The construction industry is already catching on to the uses of AR during the building process. The Institute for Systems Biology completed a renovation project of their headquarters a few years ago using AR models and markers throughout the building to provide full-scale perspectives of design elements and building components before they were ever built or installed. This gave project managers a unique way to look at the finished designs and evaluate the feasibility of the models before construction began.

We believe there are 3 distinct ways that the construction and architecture industries (among others) could benefit from using AR while designing, presenting or executing a project.

1.  Having a real-time visualization of the finished product leads to better team collaboration & communication during the phases of construction.

 2.  Crews will see increased safety benefits for workers by having visuals for each phase of construction in-hand (or think Google Glass), and not having to look away from the work zone while studying blueprints.

 3.  Projects with AR visuals are more likely to be completed on-time and within budget because they’re backed by a proven model.      


If you’re working on a project, give us a call to talk about the steps needed to create an AR component.